
Our Team
Our small, dedicated and passionate team all share one vision, which is...
Together, we can change the thinking of the world.
Penny Ferguson
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Penny is an Award-Winning Author, Podcaster, Speaker and the inspirational force behind The Living Leader.
Penny founded The Living Leader 30 years ago and wrote our flagship programme, the Personal Leadership Programme.
Penny is an inspirational speaker, connecting with her audiences in a deeply personal way through her warmth and refreshing honesty. She is the author of two acclaimed books which inspire readers to challenge assumptions and introduce change across their lives.
The ripple effect of Penny’s leadership legacy is immeasurable. Her influence lives on through the leaders she’s inspired, the cultures they’ve transformed, and the immeasurable impact of the organisations they lead.
Penny Ferguson
Founder & CEO
Penny Ferguson
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Emma is a unique blend of strategic vision and practical expertise – enabling her to continue driving TLL towards achieving our shared vision.
Emma, the daughter of Penny, joined the family business in 1999 and became a trainer, delivering several programmes for large organisations. Her commitment to TLL continued alongside breaks to raise her own family and grow her career in Sales and Business Development.
Now leading from our head office in Norfolk, Emma is passionate about empowering individuals to reach their full potential
Emma is devoted to her daughter, Grace, and their mutual love of horses. Emma was among the top five female amateur jockeys in the UK and continues her passion today, mainly eventing her horse, Rockett Man. ​
Emma Littmoden
Managing Director
Penny Ferguson

Katie Anderson
Business & Operations Manager
With a wealth of experience and a strategic mindset, Katie is instrumental in ensuring the seamless and efficient functioning of our day-to-day operations. Katie's commitment to excellence and her ability to optimise processes make her an invaluable asset.
When she’s not in the office, you’ll find her at home on the farm with her family mucking in whenever necessary and ensuring everythingis running smoothly (are you sensing a common theme here?).
Penny Ferguson

Vic Maddison
Office Assistant
Vic’s bright and warm attitude, alongside her unwavering dedication make her an invaluable member of our team. Victoria excels in administration operations, coordinating schedules, and acting as Executive Assistant to Penny Ferguson. Her contributions are pivotal in maintaining a productive and harmonious work environment.
Vic lives life to the full with her daughter Julia and her music-playing husband, David, who Vic supports at various gigs and concerts.
Penny Ferguson

Rose Carlston
Marketing Executive
Rose implements innovative marketing strategies and campaigns that enhance our brand presence and drive business growth. Rose has a proven track record of creating and executing successful marketing campaigns across various industries. Her expertise lies in digital marketing, advertising, and brand management.
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Rose loves spending time with her young family usually in the beautiful North Norfolk countryside (ideally with a coffee and cake in hand).
Our Trainers
All of our programmes are facilitated by one of our knowledgeable trainers; a team of inspirational people who have supported thousands of individuals and businesses through transformational change.